How to Promote Your Avon eBrochure Online! [Part One]
Hello Online Beauty Bosses!
Today we’re going to talk about one of the most powerful online selling tool you have as an Avon Representative, your Avon eBrochure!
We all know the important role our Avon Brochure plays for our face to face sales.
In fact, more than likely when people learn you are an Avon Rep the next thing they’ll ask is if you have a catalog. And being the Beauty Boss that you are, you probably will! Because we all know the key to growing your business is to ALWAYS be prepared!
That little book you have there in your hand is an Avon icon, and when promoted effectively, it has the power to bring new customers, which in turn will grow your business making you more money!
You could think of your Avon Catalog as your own portable traveling store! So finding ways to promote it will definitely help increase your traditional sales.
But how about if you’re focusing on growing your Avon business online? Is there a way to promote your Avon eBrochure? And is it just as important?
Well I say, Yes and YES!
In fact, promoting your Avon Catalog online will not only reach more customers but it’s also a very cost effective way to promote your business if you’re on a very tight budget. As a matter of fact being on a tight budget was one of the reasons I began selling online back in 2011, in addition to moving away from all my customers. So, I had to think of a long term solution to avoid that scenario from happening again.
I had to get customers used to viewing my Avon eBrochure online and convince them this was the new and best way to go.
So whenever a new customer requested a brochure I explained to them I was an eRepresentative and directed them to my Avon eBrochure.
I also gave them a list of reasons why shopping the eBrochure was beneficial!
· 24 hour online access,
· They are always viewing the latest catalog
· They don’t have to wait for me to deliver it.
· Click and shop in your PJ’s convenience
· It’s environmentally friendly and so on.
Now 6 years later, over 8000 online customers throughout the US shop from my Avon eBrochure and they are happy doing so without me ever having to personally hand out or mail a brochure!
So, if you’ve ever wondered if going paperless can be done, I can confidently say YES! it can if you choose to go this route! It takes a lot of consistency but it can be done!
You can do this several ways and the more ways you promote your eBrochure the better. I’ll mention the easiest and probably the most popular among us reps first, and that’s posting from your Avon Social Media Center.
The majority of you probably already know about this but for the New Representatives out there, this may be the first you’ve heard of it.
Using The Avon Social App for Posting Your eBrochure
Over at your YourAvon.com you can occasionally find images of the current Avon Brochure. Just click the “Avon Social” tab then click “Content Creator” and head over to the “Campaigns” category. Finding an actual images of the current brochure isn’t always consistent but it’s worth taking a look.
Now keep in mind if you do find and use an Avon Social catalog image this is a standard post so you will need to add your own personal link to your Avon eBrochure.
Another thing to consider when using Avon Social though it’s easy to use, and designed to help you get posting right away, you’ll be sharing the same content many other reps are sharing.
So in addition to using the Avon Social Center now and then, you’ll also want to create your own unique posts and content to stand out from the rest of the crowd, and to express your own individuality.
Creating Your Own Unique eBrochure Posts
To create your own unique eBrochure posts there are a couple of things you’ll need to do first before you start sharing on the different social media platforms.
First we’ll start with getting the link to your eBrochure over at your Avon eStore. See the video below.
Linking To Your Avon eBrochure
One mistake I see often from reps trying to promote their eBrochure is they send customers to their Avon Home page rather than the online brochure itself. To make it easy for your customers you’ll want to send them directly to your eBrochure page.
1) Go to your own Avon eStore
2) Click the Shop Brochure link to view the brochure.
3) Once you’re on the page you can copy the URL at the top.
The link to your main eBrochure page will always be the same even when Avon updates to a new campaign. But if you want to share a specific page of the brochure or the other Avon Flyers as shown in the video, you’ll need to copy the new link every campaign as those links will change when the campaign updates.
Grabbing & Creating Images of the Avon Catalog
Tip: Watch the above video for complete details on how to get images for current, future & past Avon Brochures
Now that you know how to link to your Avon eBrochure the next thing you’ll need to do is get images of the Avon Catalog. You may be familiar with copying and saving an image from the web and the same method applies when working with the current catalog found over at your eStore, but for the future brochures the steps are a bit different, you’ll need to use a “Snipping Tool” because you won’t be able to copy & save the image as you usually would.
A Snipping tool allows you to grab images off your computer screen and save them as an image. This tool should already be on your computer
Finding the Snipping Tool on your laptop or desktop
Windows Laptops & DesktopsOn your windows laptop or desktop just search for the Snipping Tool that automatically comes with the windows platform.
To find the Snipping Tool for your Windows version just click this link to see how.
Mac Laptops & Desktops To take a screenshot of a selected area of your screen:
1. Press Shift-Command-4 2. Move the cross-hair to where you want to start the screenshot, then drag to select an area 3. When you've selected the area you want, release your mouse or trackpad button 4. Find the screenshot as a .png file on your desktop.
For more details on how to use the snipping tool and how to get images from future Avon Catalogs, just watch the video above!
Finding Images for Future Avon Catalogs
Now that you have your snipping tool, here’s an easy way to get future catalogs up to two campaigns ahead!
This link will take you to future, past & present catalogs! Just copy it and save it for future use.
You can view up to two future campaigns of the Avon Catalog and at this time every back issue from the current year. Just adjust the dates as needed.
Make sure to watch the above video for complete details on the getting images and using the Snipping Tool!
Other Creative Ideas for Brochure Images
Be Your Own Photographer!
Take your own pictures of the catalog alone or with products featured from that campaign. Just lay it flat on the floor or table and position your camera straight above it to take the shot. Make sure you have good lighting and the image is focused.
Take a Selfie With Your Avon Catalog.
As simple as this sounds snapping a picture of yourself posing with your current catalog will bring a personal element to your social media posts and more than likely get a lot of interaction. Make sure to wear Avon jewelry and fashion, put on some Avon Lipstick and WORK IT! Change up your poses and background for every campaign.
To edit your brochure image you can use Free Editing software: Pixlr.com
Now that you have your links and images you can share them onto social media!
If you found these tips helpful feel free to Comment, Like, and Share with other Avon Reps who might find this helpful.
© Copyright Online Beauty Bosses - Dianne Hernandez. All rights reserved. No part of this document or the related files or images may be republished to any website, blog, eBook etc. without prior written permission. Please feel free to share with other Avon Representatives, or Avon Employees on Social Media so long as the content is complete, not edited, and the Online Beauty Bosses logo and contact information has not been altered, and source is referenced.