How To Increase Your Avon Customer Base For Online Sales
Hello Online Beauty Bosses! In this How-To we’re going to talk about a key element that every Online Beauty Boss should be doing. In fact, whether you’re online or offline this activity should not be over looked!
Watch This Video for complete details on:
How To Get Listed On Google As The Local Avon Rep
This video has been edited from a previous Facebook Live over at the OnlineBeautyBosses facebook Group.
Does This Sound Familiar To You?
You may be overlooking this one IMPORTANT Online Marketing Step.
For many, the leap from a social media post to your Avon Online Store just might be too much of a stretch!
But, presenting your Social Media Audience with an incentive they can’t refuse in exchange for their contact info, well that’s more doable and will help bridge the gap to your online store.
"An IMPORTANT Online Marketing Step is Building Your List!"
Why Building Your List Is IMPORTANTThe list” for any Online Marketer, and that’s you Online Beauty Boss, should be the core of your business as this is going to help you generate sales.
In fact, it’s all about the list. This list is a combination of customers and potential customers who have shown interest in what you have to offer.
This list helps build relationship and it helps warm up customers to eventually make that purchase, whether it’s a first time or repeat purchase over at your online store. So as an Avon Representative, your goal should be to continue adding people to your contact list every campaign because the bigger your list, the more potential your sales will grow!
With that said, all the activities you do to promote your Avon business whether it’s posting to social media, creating videos, blogging (if you have a blog), creating a Facebook Note, passing out brochures, vending events etc, the ultimate result should be to add those visitors and followers to your list. Primarily your Avon List and secondary to your personal list. If not, you’re losing out on a huge opportunity and letting potential customers get away.
How To Get People To Sign Up To Your List
Create Online Forms To Share Special Offers!
Special Offers & Lead Magnet Examples
With that said here are a few examples of the kind of offers you can share to motivate prospects to sign up.
Promo Code Offer:
Offer a WELCOME promo code along with future promo codes with sign up.
Informative information (Skin Care or Wellness Quiz)
When Avon is about to launch a new product, offer an early bird notification so prospects can get their product as soon as it comes out. FOMO (Fear Of Missing Out) works great when it comes to Avon Holiday items. Especially as these items have a tendency to sell out quick!
Offer A Brochure
Don’t Forget The Follow-Up!
As mentioned, the kind of offer you share is all up to you and how creative you can be. But regardless of what offer you decide to share, once your list starts to grow, make sure you follow up with these leads and contact them regularly. You’ll want to add them to your Avon Address Book over at your AvonNow Dashboard so Avon can start sending their emails, and also, your own personal address book.
Using MailChimp to manage your Avon contacts and emails can be very helpful, so even if you have a small list now, I still suggest creating a free account and get used to using it regularly. Because, it might be small now but if you’re consistent and focus on continue building your list it will start to grow over time.
If you found these tips helpful feel free to Comment, Like, and Share with other Avon Reps who might find this helpful.
© Copyright Online Beauty Bosses - Dianne Hernandez. All rights reserved. No part of this document or the related files or images may be republished to any website, blog, eBook etc. without prior written permission. Please feel free to share with other Avon Representatives, or Avon Employees on Social Media so long as the content is complete, not edited, and the Online Beauty Bosses logo and contact information has not been altered, and source is referenced.